Category: Marketing

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Launch Day Is Not Game Over

Today I want to talk about something that I don’t think any game developer I’ve ever come across has understood. I’m hoping to spread awareness of this concept because I see so much potential...

Why Competition in Game Dev Is A Good Thing 0

Why Competition in Game Dev Is A Good Thing

So, let’s talk a bit about competition. Why is it that most people think that competition is bad? When you think about video games and other specific stuff such as digital products, software, etc.,...

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The Anatomy of an Indie Game Press Kit

A press kit is one of those things that just sounds intimidating to the new developer. It sounds like something that big corporations do, or some big complex project that you hire a PR...