I have gone through Tim's entry on Press kits @ http://gdu.io/blog/press-kit-template/ but I still had some questions. For example, I have seen Indie Devs have a link to a dropbox or some other service that allow people to download a press kit. I was wondering what to include in such kits. I would imagine it wouldn't be wise to include too many assets from the game as anyone could download and use them. That having been said, I could also create a form that people can fill out to receive said link.
I'd bet that having direct link on the website itself would be ill advised, but on the other hand, isn't the goal to make it easy for reviewers to access it?
Any thoughts on this?