Steam Spy and number crunching

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BroGamer #563 0 70

I've been doing a bit of research in the market putting together some case studies on similar games to the one I am currently working on. But I am wondering if I am making the correct assumption that 'Owners',

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BroGamer #563 0 70

What the hell, half my post was deleted. ok ill type the rest out here.

... is Unit sales. 

As an example, if I take a new indie game on there HOB. Which as ~37,000 owners and is selling for $20 USD. Can I make the assumption that their sales to date is 37,000 * 20 = $740,000. Steam don't publicly state their revenue split on their FAQ. But I have gathered so far from a forum that is around 30%, so based on that number that would leave the developers with $518,000, before tax. Is that a fair assumption to make. Or am I missing something?

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Deathwinger #564 0 16

Based on the research I've been doing myself. It could be a fair assessment. 

However, you should also take into account the sales and specials and free keys that the game would have (I believe SteamSpy shows this in the chart) and cater that in your calculation. 

What I found works is taking an average of those numbers and then doing the multiplication against the total amount sold.  Do the revenue split of 30% with Steam and then you may get a more accurate figure. 

Keep in mind even the best trackers are not always accurate, and the amount sold may differ slightly to what SteamSpy has. But I believe it gives you a fair assessment of the popularity of the game, the genre and what the audience is willing to pay for it. 

Hope this helps. :)

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Astra Cat #543 0 16

...and keep in mind that taxes also have to be taken out. My goal right now is to be making $1000 consistently of passive income with my current game. When I see the numbers like that I have more hope!

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BroGamer #563 0 70

@Deathwinger thanks for info. I think your approach would be more sensible. I'm assuming controlling sales is up to Steam as well? 

And yea taxes and and all that would be subtracted as well which is like 28% here in New Zealand so that will suck. I'm just trying to calculate some close enough numbers for now to eventually approach investment for the project.

We have a two man army right now, so for now I just want to get my mate to be able to quit his job haha :)


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